About

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This webinar provided attendees with the knowledge and tools needed to unlock the full potential of Google Analytics and Google Cloud for Advanced Marketing Analytics.

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Participants learned how to leverage predictive analytics, machine learning, and automation to optimize their Google Ads campaigns, drive higher marketing ROI, and make data-driven decisions with confidence.

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From increasing ROAS to enhancing marketing flexibility and control, this session explored the latest advancements in Google’s AI-powered marketing solutions and their impact across industries.

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Attendees also gained insights into real-world applications and success stories, seeing firsthand how businesses are using Google Cloud AI to transform their digital marketing strategies.

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Highlights

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• Learn how businesses have increased ROAS by up to 275% using Google’s Advanced Marketing Solutions.​​

 

• ​​Speed up advanced data integrations and campaign deployment with machine learning-powered automation.​​

 

•  Use data holistically to optimize for key business objectives like loyalty sign-ups, high-margin purchases, and lead generation.​

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• Watch the real-world demonstration from the webinar showcasing the difference between traditional analytics and AI-driven marketing strategies and how predictive analytics transforms outcomes.​

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• For Decision-Makers & Developers – Business leaders discovered innovative use cases, while technical teams explored architectures and best practices for AI-powered marketing analytics