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Speed and Simplicity: A Look at Server-Side Rendering (SSR) and Static Site Generation (SSG)

Writer's picture: SquareShift Engineering TeamSquareShift Engineering Team

In the fast-paced world of web development, speed and user experience are non-negotiable. But when it comes to how your website delivers content, two powerful techniques have risen to the forefront: Server-Side Rendering (SSR) and Static Site Generation (SSG). They’re both designed to improve website performance, but which one is right for your project? Let’s break it down in a way that even non-techies will appreciate.


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Imagine This: Fresh Brew vs. Instant Coffee


Think of content delivery like coffee:


  • SSR is like freshly brewed coffee: When you make a request, the server brews the page on the spot, serving it fresh, dynamic, and tailored just for you.

  • SSG is like instant coffee: Pre-prepared and ready to go. No waiting—just grab and enjoy.


Why Does This Matter?


Fresh Brew (SSR):


If your website serves real-time information (e.g., stock prices, social media feeds) or personalized content, you need the freshness of SSR.

  • It's like a coffee customized just for you at the moment you order.


Instant Coffee (SSG):


If your website serves static content (e.g., blogs, landing pages), SSG is your best friend.

  • It’s fast, efficient, and can handle high traffic effortlessly.


What is Server-Side Rendering (SSR)?


In SSR, when a user requests a webpage, the server works its magic in real-time. It gathers data, processes it, and renders HTML that’s sent to the browser. This ensures users receive the most up-to-date version of the page with dynamic, personalized content every time they visit.


Key Benefits of SSR:


  • Fresh, Real-Time Content: Perfect for apps or websites that rely on user-specific data, such as e-commerce or dashboards.

  • Better SEO: Since search engines crawl the fully-rendered HTML, SSR can help improve your website’s ranking.

  • Faster First Load: Users get content faster, even if they have to wait for JavaScript to load.


But there’s a catch—every page request can put pressure on your server, making it less scalable during peak times. However, the user experience is top-notch, making SSR great for high-interaction websites.

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We’ve included an excellent visual explanation and comparison of  SSR and SSG. The image credit goes to Pahan Perera.


What is Static Site Generation (SSG)?


With SSG, the website’s pages are pre-built and stored as static HTML files. When a user visits a page, they get a pre-rendered HTML file instantly. No server-side processing is required, and the user experience is lightning fast.


Key Benefits of SSG:


  • Incredible Speed: Since pages are pre-built, they load in the blink of an eye.

  • Scalability: No matter how much traffic hits your website, SSG ensures smooth sailing, since static files are served directly from a server or CDN.

  • Efficient Cost and Time: Pre-rendering pages means you don’t need the server to do complex work for each request. It’s ideal for content that doesn’t change often, such as blogs, product pages, or portfolios.


However, SSG has its limitations. Dynamic content can’t be easily handled without extra logic, so if your content updates frequently or needs to be personalized, SSG might not be the best fit.

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We’ve included an excellent visual explanation and comparison of  SSR and SSG. The image credit goes to Pahan Perera.


The Ultimate Showdown: SSR vs. SSG


So, when should you use SSR and when should you opt for SSG?

Feature

SSR (Fresh Brew)

SSG (Instant Coffee)

Real-Time Content

Perfect for dynamic, personalized data

Not ideal for dynamic content

Speed

Faster load for static content, but dynamic content may take longer

Lightning-fast, ready-to-serve pages

SEO

Great for SEO with pre-rendered HTML

Also excellent for SEO

Scalability

Can be resource-heavy under high traffic

Easily scales without added cost

What if You Could Have Both?


Here’s the exciting part: you don’t have to choose. Modern frameworks like Next.js allow you to mix and match SSR and SSG to get the best of both worlds.


  • Hybrid Rendering: Use SSR for dynamic, personalized pages, and SSG for static pages that rarely change.

  • Incremental Static Regeneration (ISR): With ISR, you can even regenerate static pages after they’ve been built, ensuring your content stays fresh without a complete rebuild.


This approach gives you flexibility and ensures the best performance for every part of your site.


Frameworks Supporting SSR and SSG


Modern frameworks simplify implementing SSR, SSG, or even hybrid approaches:

Framework

Capabilities

Primary Use Case

Next.js

Supports SSR, SSG, and Hybrid

Dynamic content, e-commerce, blogs, and documentation

Nuxt.js

SSR/SSG for Vue.js applications

Vue-based apps with SEO and speed optimization

Gatsby

Focuses on SSG and incremental builds

Static blogs, portfolios, and high-speed apps

Hugo

Fast static site generator

Portfolios and blogs needing lightning-fast speed

SvelteKit

SSR-first with static export support

Highly interactive apps and performant builds


Sites Using These Frameworks


Here are some real-world examples powered by these frameworks:


  • Next.js Showcase: Check out Next.js Showcase for examples like Hulu (dynamic streaming), Nike (e-commerce), and HashiCorp (documentation).

  • Gatsby: Used by companies like Airbnb, IKEA, and Nike for static blogs and high-traffic sites.

  • Hugo: Popular among developers for its speed and simplicity in static site generation.


The Bottom Line: Make the Right Choice


Choosing between SSR and SSG depends on your goals:


  • Go SSR if your website relies on fresh, real-time content and personalized experiences.

  • Choose SSG if your website is static or rarely changes, and you want to prioritize speed and scalability.


But don’t be afraid to mix and match. With the right tools, you can create a website that delivers blazing-fast performance, fresh content, and a seamless experience for every user.

Ultimately, whether you’re brewing fresh coffee or grabbing it off the counter, SSR and SSG both play an essential role in web development. It’s all about delivering content the right way—faster, fresher, and smarter.


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