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Cloud Talk
A collection of articles, podcasts and blogs on all things cloud, data and digital - from our consultants, industry veterans and experts around the world.


The Dashboard That Sparked a Movement — A CMO’s Looker Story
The conference room was full, but silent as the dashboard loaded. There it was — not just the usual metrics and monthly deltas, but...

SquareShift Content Team
10 hours ago3 min read


The View From the Top Is Foggy: Why CMOs in Financial Services Need a Unified BI Stack Now
What’s our ROI on digital last quarter? The question cuts through the hum of the Monday leadership meeting. Everyone turns to you, the...

SquareShift Content Team
16 hours ago3 min read


Real-Time Campaign Optimization Using BigQuery and Looker
Real-Time Campaign Optimization Using BigQuery and Looker

SquareShift Engineering Team
Dec 30, 20243 min read


Introduction to Looker and Big Query for Marketing Analytics
Introduction to Looker and Big Query for Marketing Analytics

SquareShift Engineering Team
Nov 21, 20244 min read


The Power of Looker with Generative AI
The Power of Looker with Generative AI

SquareShift Engineering Team
Nov 15, 20242 min read


Looker and Slack Integration: A Seamless, AI-Driven Approach
Looker and Slack Integration: A Seamless, AI-Driven Approach

SquareShift Engineering Team
Nov 5, 20243 min read
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