Conversational analytics is changing how people work with data. Instead of opening dashboards, applying filters, and double-checking definitions, teams can ask a question in natural language and get an answer that makes sense in context. This shift matters because it fits how decisions actually happen. Across the BI landscape, many platforms now support some form of natural language interaction. What separates them is how reliably those conversations reflect the business logi

Conversational analytics in Looker has become a natural extension of how business teams interact with data. Many employees still rely on scheduled dashboards or analysts to answer basic questions, and that slows down decisions. Looker’s conversational layer removes this dependency by allowing users to type questions in plain language and receive governed results directly from the LookML semantic model. There are no shortcuts or new pipelines to maintain. The same data struc

Businesses today have access to more data than ever, creating new opportunities for faster and smarter decisions. As teams grow and operate at greater scale, the way they interact with data becomes just as important as the data itself. Conversational analytics in Looker introduces a more natural and intuitive way to work with insights. Instead of navigating dashboards or preparing reports, business users can ask questions in plain language and receive accurate, governed answ

For many years, businesses relied almost entirely on dashboards as their primary method of understanding performance. While dashboards still serve an important purpose, they require users to know where reports live, how filters behave, and how different views interact. When these elements are not intuitive, business users often depend on analysts to interpret data or make updates, slowing down decision-making and creating unnecessary friction. This shift toward asking questio

This guide explains how conversational analytics functions inside Looker and how organizations can use it to provide easier access to information. The goal is to offer a clear understanding of the capabilities, underlying concepts and practical considerations involved in adopting this approach.

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